Five Simple Reasons To Incorporate Video Into Your Marketing Strategies

A ComScore report showed that 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per viewer (over 13% more hours per viewer than in November). The total U.S. Internet audience watched 43.5 billion videos.

Exploring the stats a little deeper reveals the power of visual effects on today's consumer whether it's apparent with the staggering 51.2 million predicted users expected to look at any of their favorite videos on their smart-phones through the 4 Billion+ YouTube's online videos, to being visibly apparent in the abundant sources of online movie and television sites like Blip.TV and Vimeo, or through visual devices utilized today like Apple TV.

It's obvious that there are bountiful benefits for incorporating video into your marketing strategy. So, regardless the individual need, there is power in video. No matter how you slice the stats, the numbers all boldly display the value of "Opening the possibilities of video marketing." But if you're still not moved by the numbers, below are five simple reasons to incorporate video into your marketing strategies.

1. Online video distribution can increase brand reach and thereby greatly impacts brand awareness. Most importantly, using video can be appealing to a very diverse audience segment and wide range of users. Keep your message simple, yet interesting. Your content should be engaging enough to appeal to a broad band of users, including everyone from young kids to the eldest viewer. Also, incorporate diversity in your marketing and brand tones and campaigns to best connect your target audience. Using video allows a business to hit a very expansive group of new users with quicker access thereby expanding the brand's user base.

2. Incorporating video can help deliver stronger product knowledge and can effectively introduce new brand content, provide unknown facts, or extend the company or organization's recognition amongst consumers. It's been proven that most learners benefit greatly from visual learning aids.

3. Video can be a huge customer acquisition and growth channel for creating new sales and revenues. All it takes is one video distribution of highly engaging content that depicts what your company specializes in to go viral on the search engine & social sites. Although this shouldn't be your sole mission, don't be afraid to have fun... or create a diversified video marketing campaign. Have fun with it because fun sells. You also want to keep in mind that video can not only increase your audience base but it can convert a viewer into an actual customer to eventually becoming a high - valued loyal consumer. A great video can also be useful in boosting employee interest and moral or even garnering outside sponsorships and partnerships.

4. Content diversification and platform integration seamlessly go hand-in-hand with video marketing. Take the time to allocate a monetary budget to obtain a professional video service or work with a creative agency will yield optimal returns by ensuring not only is the video content top quality but there is also brand cohesiveness within your messages. However, if you're committed to producing this video on your own, remember to keep the content highly engaging and remember, when you're considering mobile; the diversity of devices and applications ranging from phones, smart-phones, tablets, iPods, iPads, and Amazon Kindles... as well as the many social video bookmarking platforms i.e. Myspace, MyVidster and Kaltura.

5. Video marketing can simultaneously impact your online, organic & SEO rankings. Creating an appealing video will directly strengthen the number of viewers and thereby increase your rankings and traffic analytics; therefore impacting your online SEO rankings and pushing your visibility higher on the major and minor search engines. Also, note that most of the major search engines rank video with higher algorithms; another push with boosting your online presence when users are looking and searching for keywords or business categories related to your company.

When utilizing video marketing, the returns are endless. The road is an open pathway to many vital business opportunities. Keep in mind however, that first a strategy and marketing plan must be developed to better offer the guidance and steps of execution needed to yield the highest ROI's. Regardless of whether a new business owner looking to launch your new venture or an esteemed brand looking to promote a new product, incorporating video will provide the reach to open up the dialogue and impart the knowledge that is pivotal for growing customer relations and extending the brand's base to increasing overall cash-flows.

If your business is looking to expand or introduce your brand into the areas of video marketing, Purview | Creative Strategy & Design can assist you with all of your video marketing initiatives and needs from developing the individual strategies to implementing the executions and installing the necessary services.

Why Web Videos Are More Effective   Business Blogging and Lead Generation   How To Do Videos - For Local Business Owners   8 Ways To Socialize Your Video Marketing Strategy   What Is Video Marketing? A Valuable Strategy   The Six Steps to Start Making Online Video   

How Movie Trailers Equal Ultimate Marketing Success Fast!

By far, one of the most popular types of video on YouTube is the movie trailer. In a very short amount of time, a cleverly produced trailer can make a viewer want more of what it is previewing, which as you know, is a huge component of advertising. So how does it work?

Remember the last time you saw a really great trailer. Was it for a movie that was being released? Keep picturing the trailer in your mind and you'll remember that it made you not only want to see the movie- it was something you had to see.

Any movie trailer that can make the audience say, "I have to see that new movie" is a successful promotion. It's the same philosophy with advertising- you want potential customers or website visitors to be so moved that they simply cannot wait to experience more, and trailers have the power to do that.

We have to look at how movie trailers work from the inside out and apply that to business promotion. First, the trailer will show scenes (glimpses) of what the audience can expect when viewing the whole film. Each scene is carefully selected to present the best possible representation of a movie.

In addition to having the right clips, the tone of a trailer is also important. Action movies tend to have a fast paced roller coaster ride of exciting scenes. Comedies show the funniest parts, jokes, etc. Dramas usually rely on strong emotional dialogue, mystery, and/or unanswered questions.

Occasionally, a movie will attempt to capture all of these elements and it can be quite a task to accurately convey them within the confines of a 1 to 3 minute trailer. Studios with those movies walk a fine line between several genres, but when it is done right, it can be extremely successful because it appeals to a wider audience range. Unlike the movie trailer that hopes to accomplish it all, most promotional campaigns have a very direct message that everything else is built around.

No other type of advertising media today has the impact of a high quality trailer, and audiences respond to it with interest and anticipation- the keys to effective marketing promotions as well. Personality is another major element in a promotional video as each trailer will only be successful if it connects with people. and it is essential for you to know about your individual audience.

Why Web Videos Are More Effective   Business Blogging and Lead Generation   How To Do Videos - For Local Business Owners   8 Ways To Socialize Your Video Marketing Strategy   What Is Video Marketing? A Valuable Strategy   

Can Someone Really Blog With Video Marketing For Cash?

One of the greatest advantages of video marketing is the search engines love to rate videos heavier than any other content. Yes, the search engines even rate videos more than text. As a video internet marketer, you have to improve your rankings by providing the search engines with lots of fresh new videos.

A majority of your website traffic will be driven by the search engines, so don't forget to produce videos that they can understand. You can do this by including your keywords where ever you can. Starting with your title, you should have your main keyword in the title since the major search engines recognize the title and use it when they're ranking. You also have to add your keyword to your video's transcript text because this is also a place that the search engine spiders like to crawl. The easier you make it for these spiders to understand what your video is about, the better chance you have of getting ranked. Although there are numerous ways to get better website rankings, you have to treat videos a little different because you should pay attention to the text that is close to your video because the spiders aren't able to read what is actually inside your videos.

There is no doubt that we are struggling through a troubled economy right now, but nobody seems to know how long this downturn is going to last. Unfortunately, this makes a lot of people so nervous that they don't know what to do. While some of you may have heard of this "making money online" thing, you aren't really sure what it all means. First, let me put you at ease and let you know that it is completely possible to make money, and not everything is a scam. For example, a lot of successful people like to blog for money. Let's start with some of the basics. A blog is really nothing more than an online journal, and is a short for web log. The best part is that you can start blogging for no cost. Even better is that there are some online blog services that make it really easy to get up and running, regardless of how computer savvy you may or may not be. It typically takes anywhere from a few minutes to an hour or two to get your blog started.

If somebody really likes viewing your video, the chances are that they'll instantly share it with their friends, who subsequently, will share it with their friends too. If the video genuinely captures people's imagination the process becomes self-perpetuating and creates an actual buzz on-line, quickly becoming part of numerous on-line discussions.

Today, however, video marketing through e-mail still happens, but it has been dwarfed by the sharing of videos throughout social networking sites like Twitter or Facebook, and also the numerous video-sharing websites which have sprung up since the inception of YouTube. The basic premise of viral marketing has in fact been around for significantly longer than inbox-to-inbox sharing: word-of-mouth. All that is changed will be the conversations are now happening on-line and across a significantly bigger geographical region.

Why Web Videos Are More Effective   Business Blogging and Lead Generation   How To Do Videos - For Local Business Owners   8 Ways To Socialize Your Video Marketing Strategy   What Is Video Marketing? A Valuable Strategy   

10 Reasons to Use Video As Your Marketing Tool

Over the past few years the use of video for marketing has grown incredibly quickly, rapidly replacing text as the primary medium of choice.

In this article I present 10 reasons why video marketing is so popular and why you need to be considering using it if you are not already.

1. Quickly Get Attention

Videos grab attention and keep it in a way text content cannot. If you think about how we generally interact with people on a day to day basis. It is through speaking to and observing other people and situations so it should be no surprise that we will engage more with video that replicates this exchange. They say that a picture is worth a thousand words, well according to Dr. James McQuivey of Forrester Research (Forrester, January 2009), a minute of video is worth 1.8 million words!

2. Increased Conversions

This is one of the greatest benefits. Studies have shown that sales pages that include video are twice as likely to seal the deal and lead to a sale. This means websites that include video clips usually have higher conversation rates than websites without video.

3. Every Word is Heard

Research has indicated that a large percentage of people who go to a text based web site will not read an article right through to the end. Many will just skim through looking for the information they require. If the presentation is not to their liking then they will quickly leave. With video it is much more difficult to skim and as a result it has been estimated that about 50% of people will watch a video through to the end.

4. Increased Website Traffic

Your videos can include a call-to-action which leads viewers to your website. Load your videos on a site like YouTube and you will see an increase in traffic coming to your site, which will hopefully lead to increased conversions.

5. Know, Like, Trust

You are no longer a faceless person behind a computer, you become a person that they get to know and look forward to doing business with. The more videos you create, the more others become familiar with your face and personality. They start to feel as if they know you and people naturally trust those they know more than they trust strangers. Therefore, consistent video marketing can help you establish a sense of trust in the minds of potential clients.

6. Fast SEO Rankings

Upload your video to YouTube and it is likely to get ranked for your chosen keywords within days, if not hours.

7. Going Viral

If people find your videos resourceful and valuable enough they will share it with their friends. With the availability of fast internet connections and numerous ways to access information, very quickly your video may be accessed by millions of people around the world.

8. Tap Into Social Media

People are more likely to share a video than some text. Given that social media in the form of Facebook, Twitter, Linked-In and Google+ to name just a few have become an integral part of our everyday lives it should be no surprise that videos posted on these forums can quickly become viral.

9. Low Entry Cost

Video used to be for those people with lots of money to spend with expensive video cameras, microphones and video software. This is not the case today. With nearly all laptop computers and smart phones you have the technology built in and within minutes you can record and upload a video to your blog, YouTube or a host of other video sites.

10. Getting Your Message Across

Some people will find it difficult to turn their thoughts and ideas into text. Indeed, other people will struggle to interpret those words into a meaningful message. Therefore the possibilities for misinterpretation of the message you are trying to deliver are very high. Our natural form of communication is to speak so it is much easier to communicate your message via a video. Not only can you communicate naturally in words but you can also enhance your message with your posture and body language, as you would in simple conversation with another person.

Is Video for You?

The advantages of video I think you will agree are difficult to argue with. However, you may be concerned that its not for you, you won't come across well on camera or people don't want to view your videos. These are natural concerns and we all have them. However, you cannot ignore this medium and, after you've done a few videos, it really does get easier. I've only recently started doing videos and the first attempts were a bit difficult, after a while though it becomes much easier and the challenge becomes one of not speaking too much! So, have a go and don't miss out.

Why Web Videos Are More Effective   Business Blogging and Lead Generation   How To Do Videos - For Local Business Owners   8 Ways To Socialize Your Video Marketing Strategy