Five Simple Reasons To Incorporate Video Into Your Marketing Strategies

A ComScore report showed that 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per viewer (over 13% more hours per viewer than in November). The total U.S. Internet audience watched 43.5 billion videos.

Exploring the stats a little deeper reveals the power of visual effects on today's consumer whether it's apparent with the staggering 51.2 million predicted users expected to look at any of their favorite videos on their smart-phones through the 4 Billion+ YouTube's online videos, to being visibly apparent in the abundant sources of online movie and television sites like Blip.TV and Vimeo, or through visual devices utilized today like Apple TV.

It's obvious that there are bountiful benefits for incorporating video into your marketing strategy. So, regardless the individual need, there is power in video. No matter how you slice the stats, the numbers all boldly display the value of "Opening the possibilities of video marketing." But if you're still not moved by the numbers, below are five simple reasons to incorporate video into your marketing strategies.

1. Online video distribution can increase brand reach and thereby greatly impacts brand awareness. Most importantly, using video can be appealing to a very diverse audience segment and wide range of users. Keep your message simple, yet interesting. Your content should be engaging enough to appeal to a broad band of users, including everyone from young kids to the eldest viewer. Also, incorporate diversity in your marketing and brand tones and campaigns to best connect your target audience. Using video allows a business to hit a very expansive group of new users with quicker access thereby expanding the brand's user base.

2. Incorporating video can help deliver stronger product knowledge and can effectively introduce new brand content, provide unknown facts, or extend the company or organization's recognition amongst consumers. It's been proven that most learners benefit greatly from visual learning aids.

3. Video can be a huge customer acquisition and growth channel for creating new sales and revenues. All it takes is one video distribution of highly engaging content that depicts what your company specializes in to go viral on the search engine & social sites. Although this shouldn't be your sole mission, don't be afraid to have fun... or create a diversified video marketing campaign. Have fun with it because fun sells. You also want to keep in mind that video can not only increase your audience base but it can convert a viewer into an actual customer to eventually becoming a high - valued loyal consumer. A great video can also be useful in boosting employee interest and moral or even garnering outside sponsorships and partnerships.

4. Content diversification and platform integration seamlessly go hand-in-hand with video marketing. Take the time to allocate a monetary budget to obtain a professional video service or work with a creative agency will yield optimal returns by ensuring not only is the video content top quality but there is also brand cohesiveness within your messages. However, if you're committed to producing this video on your own, remember to keep the content highly engaging and remember, when you're considering mobile; the diversity of devices and applications ranging from phones, smart-phones, tablets, iPods, iPads, and Amazon Kindles... as well as the many social video bookmarking platforms i.e. Myspace, MyVidster and Kaltura.

5. Video marketing can simultaneously impact your online, organic & SEO rankings. Creating an appealing video will directly strengthen the number of viewers and thereby increase your rankings and traffic analytics; therefore impacting your online SEO rankings and pushing your visibility higher on the major and minor search engines. Also, note that most of the major search engines rank video with higher algorithms; another push with boosting your online presence when users are looking and searching for keywords or business categories related to your company.

When utilizing video marketing, the returns are endless. The road is an open pathway to many vital business opportunities. Keep in mind however, that first a strategy and marketing plan must be developed to better offer the guidance and steps of execution needed to yield the highest ROI's. Regardless of whether a new business owner looking to launch your new venture or an esteemed brand looking to promote a new product, incorporating video will provide the reach to open up the dialogue and impart the knowledge that is pivotal for growing customer relations and extending the brand's base to increasing overall cash-flows.

If your business is looking to expand or introduce your brand into the areas of video marketing, Purview | Creative Strategy & Design can assist you with all of your video marketing initiatives and needs from developing the individual strategies to implementing the executions and installing the necessary services.

Why Web Videos Are More Effective   Business Blogging and Lead Generation   How To Do Videos - For Local Business Owners   8 Ways To Socialize Your Video Marketing Strategy   What Is Video Marketing? A Valuable Strategy   The Six Steps to Start Making Online Video   

10 Reasons to Include a Video on Your Website

In today's web based business world, companies have become increasingly competitive in pushing for the most interactive and stimulating web experience they can achieve. Today's business owners are acutely aware that in order to set themselves apart from the competition they need a website that can capture the visitor's attention and educate them on the company's history, products and services. Web videos are one highly effective and inexpensive means of enhancing your website and ensuring that visitors stay on your site longer. By keeping visitors on your site longer, you will be improving your site's search engine ranking, thus drawing in more customers and producing more sales. In case you're still wondering what exactly web videos can do for you company, here are a list of the top ten reasons why you should add a video to your company's website.

1. Capture a Visitor's Short Attention Span

Studies show that a website has all of ten seconds to capture a visitor's attention before losing the viewer forever. A video which appears on the front page of your site can capture a visitor's attention right away and keep them on your site for a longer period of time.

2. Convey Information Quickly and Effectively

Like a television commercial, a properly executed web video is brief and concise, and can convey information in a quick and effective manner. In an increasingly web based world where more and more people are using the Internet for their entertainment, it is far easier and more profitable to make use of web videos than television commercials.

3. Help Visitors Navigate Your Website

Where some websites are complicated and can be a challenge to navigate, some visitors may become exasperated and leave the site out of frustration. This can be easily avoided by using a web video to help direct visitors to any information they may need.

4. Educate Visitors About Your Company

Using web videos gives you the opportunity to reach out in a more personal manner to potential customers and let them know who you are and what you are all about. Whether your company is trendy, stylish, and edgy, or straight-laced and strictly professional, you can convey these characteristics through your videos to let the viewer get to know you.

5. Achieve Viral Status

Word of mouth is one of the most highly effective means of promotion. By creating an exceedingly witty and entertaining video you will have created the potential for that video to go viral, being passed from person to person, and snowballing into more hits and potential customers than you could ever hope to reach through traditional marketing strategies.

6. Make Use of SEO

Just like traditional text content, through the use of video SEO, web videos can also be enhanced to allow search engines to locate your more easily. Making use of video SEO will allow your website to be ranked higher in search engine results, increasing your web exposure and drawing in new customers.

7. Keep Them Coming Back For More

A humorous and entertaining video alone can keep the viewer coming back to your website again and again, drawing them in and increasing your chance of sales.

8. Give Your Site a Professional Appearance

By making use of web videos you will be lending both a professional tone and appearance to your website which will impress upon viewers that you are a high quality organization. A professional appearance can greatly sway a potential customer to use your business over others.

9. Promote New Offers

Properly placed, web videos can be an excellent means of spreading information about new products and services, deals and promotions that your company has to offer.

10. Videos Can Make Your Site Interactive and Engaging

Perhaps the most important aspect a web video has to offer is that it gives an interactive component to your website. Most websites based solely on text content are so static and un-engaging that they simply cannot hold the viewer's attention. Using web videos can make your website more interactive and dynamic, raising the number of regular viewers and increasing sales.

Why Web Videos Are More Effective   Business Blogging and Lead Generation   How To Do Videos - For Local Business Owners   8 Ways To Socialize Your Video Marketing Strategy   What Is Video Marketing? A Valuable Strategy   

10 Reasons to Use Video As Your Marketing Tool

Over the past few years the use of video for marketing has grown incredibly quickly, rapidly replacing text as the primary medium of choice.

In this article I present 10 reasons why video marketing is so popular and why you need to be considering using it if you are not already.

1. Quickly Get Attention

Videos grab attention and keep it in a way text content cannot. If you think about how we generally interact with people on a day to day basis. It is through speaking to and observing other people and situations so it should be no surprise that we will engage more with video that replicates this exchange. They say that a picture is worth a thousand words, well according to Dr. James McQuivey of Forrester Research (Forrester, January 2009), a minute of video is worth 1.8 million words!

2. Increased Conversions

This is one of the greatest benefits. Studies have shown that sales pages that include video are twice as likely to seal the deal and lead to a sale. This means websites that include video clips usually have higher conversation rates than websites without video.

3. Every Word is Heard

Research has indicated that a large percentage of people who go to a text based web site will not read an article right through to the end. Many will just skim through looking for the information they require. If the presentation is not to their liking then they will quickly leave. With video it is much more difficult to skim and as a result it has been estimated that about 50% of people will watch a video through to the end.

4. Increased Website Traffic

Your videos can include a call-to-action which leads viewers to your website. Load your videos on a site like YouTube and you will see an increase in traffic coming to your site, which will hopefully lead to increased conversions.

5. Know, Like, Trust

You are no longer a faceless person behind a computer, you become a person that they get to know and look forward to doing business with. The more videos you create, the more others become familiar with your face and personality. They start to feel as if they know you and people naturally trust those they know more than they trust strangers. Therefore, consistent video marketing can help you establish a sense of trust in the minds of potential clients.

6. Fast SEO Rankings

Upload your video to YouTube and it is likely to get ranked for your chosen keywords within days, if not hours.

7. Going Viral

If people find your videos resourceful and valuable enough they will share it with their friends. With the availability of fast internet connections and numerous ways to access information, very quickly your video may be accessed by millions of people around the world.

8. Tap Into Social Media

People are more likely to share a video than some text. Given that social media in the form of Facebook, Twitter, Linked-In and Google+ to name just a few have become an integral part of our everyday lives it should be no surprise that videos posted on these forums can quickly become viral.

9. Low Entry Cost

Video used to be for those people with lots of money to spend with expensive video cameras, microphones and video software. This is not the case today. With nearly all laptop computers and smart phones you have the technology built in and within minutes you can record and upload a video to your blog, YouTube or a host of other video sites.

10. Getting Your Message Across

Some people will find it difficult to turn their thoughts and ideas into text. Indeed, other people will struggle to interpret those words into a meaningful message. Therefore the possibilities for misinterpretation of the message you are trying to deliver are very high. Our natural form of communication is to speak so it is much easier to communicate your message via a video. Not only can you communicate naturally in words but you can also enhance your message with your posture and body language, as you would in simple conversation with another person.

Is Video for You?

The advantages of video I think you will agree are difficult to argue with. However, you may be concerned that its not for you, you won't come across well on camera or people don't want to view your videos. These are natural concerns and we all have them. However, you cannot ignore this medium and, after you've done a few videos, it really does get easier. I've only recently started doing videos and the first attempts were a bit difficult, after a while though it becomes much easier and the challenge becomes one of not speaking too much! So, have a go and don't miss out.

Why Web Videos Are More Effective   Business Blogging and Lead Generation   How To Do Videos - For Local Business Owners   8 Ways To Socialize Your Video Marketing Strategy