10 Reasons to Include a Video on Your Website

In today's web based business world, companies have become increasingly competitive in pushing for the most interactive and stimulating web experience they can achieve. Today's business owners are acutely aware that in order to set themselves apart from the competition they need a website that can capture the visitor's attention and educate them on the company's history, products and services. Web videos are one highly effective and inexpensive means of enhancing your website and ensuring that visitors stay on your site longer. By keeping visitors on your site longer, you will be improving your site's search engine ranking, thus drawing in more customers and producing more sales. In case you're still wondering what exactly web videos can do for you company, here are a list of the top ten reasons why you should add a video to your company's website.

1. Capture a Visitor's Short Attention Span

Studies show that a website has all of ten seconds to capture a visitor's attention before losing the viewer forever. A video which appears on the front page of your site can capture a visitor's attention right away and keep them on your site for a longer period of time.

2. Convey Information Quickly and Effectively

Like a television commercial, a properly executed web video is brief and concise, and can convey information in a quick and effective manner. In an increasingly web based world where more and more people are using the Internet for their entertainment, it is far easier and more profitable to make use of web videos than television commercials.

3. Help Visitors Navigate Your Website

Where some websites are complicated and can be a challenge to navigate, some visitors may become exasperated and leave the site out of frustration. This can be easily avoided by using a web video to help direct visitors to any information they may need.

4. Educate Visitors About Your Company

Using web videos gives you the opportunity to reach out in a more personal manner to potential customers and let them know who you are and what you are all about. Whether your company is trendy, stylish, and edgy, or straight-laced and strictly professional, you can convey these characteristics through your videos to let the viewer get to know you.

5. Achieve Viral Status

Word of mouth is one of the most highly effective means of promotion. By creating an exceedingly witty and entertaining video you will have created the potential for that video to go viral, being passed from person to person, and snowballing into more hits and potential customers than you could ever hope to reach through traditional marketing strategies.

6. Make Use of SEO

Just like traditional text content, through the use of video SEO, web videos can also be enhanced to allow search engines to locate your more easily. Making use of video SEO will allow your website to be ranked higher in search engine results, increasing your web exposure and drawing in new customers.

7. Keep Them Coming Back For More

A humorous and entertaining video alone can keep the viewer coming back to your website again and again, drawing them in and increasing your chance of sales.

8. Give Your Site a Professional Appearance

By making use of web videos you will be lending both a professional tone and appearance to your website which will impress upon viewers that you are a high quality organization. A professional appearance can greatly sway a potential customer to use your business over others.

9. Promote New Offers

Properly placed, web videos can be an excellent means of spreading information about new products and services, deals and promotions that your company has to offer.

10. Videos Can Make Your Site Interactive and Engaging

Perhaps the most important aspect a web video has to offer is that it gives an interactive component to your website. Most websites based solely on text content are so static and un-engaging that they simply cannot hold the viewer's attention. Using web videos can make your website more interactive and dynamic, raising the number of regular viewers and increasing sales.

Why Web Videos Are More Effective   Business Blogging and Lead Generation   How To Do Videos - For Local Business Owners   8 Ways To Socialize Your Video Marketing Strategy   What Is Video Marketing? A Valuable Strategy   

You Need To Hire A Website Video Spokesperson

Whether you are a business owner or an upstart blogger, you'll want to get the most attention possible from your produces, services, and content. Moving forward with advertising today can get costly, which is why it's important to make a big impact if with whatever you set yourself to market. For instance, if you're going to get a professional video done, you absolutely have to make sure that it's the highest quality possible. In order to get the most exposure, you have to stand out against all competitors, and that in itself is difficult. While it might not be an easy thing, it's not impossible, especially with so many options available today. One way to stand ahead of others in just about any industry is to hire a website video spokesperson to create more sales and attention. Before you jump into hiring anyone, consider the following quick tips for marketing with video and a spokesperson on your side.

It Puts A Face To The Service - All services and products are nameless and faceless for the most part. Even if you're working on affiliate marketing, you're not going door to door asking for people to pay attention. By involving a professional person to be a part of your video promotions, you will be able to put a face to what is otherwise faceless. This creates a bond between your new potential clients, and existing customers. It helps create a certain expertise that is otherwise lost online.

It Has Great Viral Potential - When you put up videos on your site for promotional consideration, and do not have someone helping you out, your chances of going viral are limited and in most cases, non existent. Think about all the viral videos that have hit the web in the past, they have one great thing in common; it involves a living person, not just a voiceover or animation. Do not neglect to look for spokespeople to get your message moving with a real person in front of a camera. You might not know it until you have a video in front of your eyes, but your next video could set up a campaign that has serious legs, creating more attention for your projects than you could get with traditional methods.

It Exhibits Experience - Believe it or not, but by having a good video promotion in place, you can already move ahead of your competition. Adding a spokesman will only add on to that relevance and create experience. Experience might be hard to attain, but you can portray that you're a heavy hitter in any industry by simply having someone representing your brand in full motion.

The above should get you thinking about moving forward with getting a professional video made with a spokesperson. You don't need to spend a lot of money to hire someone to help, so don't panic if you're thinking marketing is going to cost you an arm and a leg. With a low investment, you can get major attention that lasts for a longer time than CPA, CPM, or CPC advertisements.

Why Web Videos Are More Effective   Business Blogging and Lead Generation   How To Do Videos - For Local Business Owners   8 Ways To Socialize Your Video Marketing Strategy   What Is Video Marketing? A Valuable Strategy   

Website Building - Get Videos To Promote Your Business

If you think website building is all about design, content and product/service description, think again. Of course, each one of these aspects is indeed critical. However, you need to do much more before your website is as popular as you would like it to be as a profitable business channel.

Integrate Videos In Your Website Building Process

A novel idea to use video to promote your business has caught on. The video should be interesting enough for people to see it in full and then recommend it to their friends. Some suggestions about its content:

- A burning question related to your product/ service - for example, let us say you are in the credit repair business; the question could be - 'what are the two things you can do to raise your credit score fast?' Stay on the topic, shoot a small video not longer than 5 minutes and give them food for thought.

- A fun video highlighting humorously some aspect about your business. The humor is to keep it light; however, you would need to make a point at the end of it to really make the video worth sharing. Have your website building team put a 'share' or 'tell a friend' button so the video could be instantly shared.

- A news clip regarding aspects related to your business. This could be a compilation of news in different points in time, highlighting a hot topic.

- A video about a conference/workshop that explains or discusses any matter about your business. This could be a permanent feature embedded at the time of website building as a brainstorming corner.

- Interviews with who-is-who in the field of your business or related matters that focus on important issues related to your field.

Of course, the list could go on and on. You need to think innovatively and ask yourself, 'Would I like to spend 3 to 5 minutes watching this video and enjoy it?' 'Would I like to share it with my friends?' 'Does it have any value addition for me?' Ensure that the website building team understands that the video would be changed periodically.

Put the video on your website; upload it on Facebook; and tag all those you know (clients and business partners) in it. If your video is good and they like it, soon they will share it with their friends and you will have your viral marketing campaign on. Ensure that your website building team makes it easy for people to add your site to their social media network - at the click of one button.

Why Web Videos Are More Effective   Business Blogging and Lead Generation   How To Do Videos - For Local Business Owners   8 Ways To Socialize Your Video Marketing Strategy   What Is Video Marketing? A Valuable Strategy