Creating a Corporate Video

Creating a corporate video is similar to creating any type of web video. The idea needs to be well thought out and planned for. Every single detail of the video from the purpose to the dress needs to be discussed with your company or group involved in the production of a video. Nothing should be left behind. Strategize for what kind of outcome you want to come from this video. Make a list, chart, or graph of what is expected. Keeping everything organized and clear will help the flow of the video and the communication process. The more detail that is analyzed will lead to a better outcome.

First and foremost, decide what the purpose of the video will be. This should be established when first deciding to produce a video. Do not go into the process not knowing why you want this video and what you want it to accomplish. Before you hire a video production company decide whether you want the video to provide awareness, ask customers to answer a survey, drive others to help with sales, project a new product on the market, or fulfill all of these. Have a goal in mind to refer to and aim for.

Know the kind of audience that you want to target. Brainstorm the exact audience member that you want. Decide upon their age, gender, annual income, and interests. Not every single audience member will have these qualities, they may not even have one, but it is still beneficial to get a sense of who you want viewing your video. Whoever it may be, the more traffic the better. With a difference in audience members, it will make discussions more interesting and more enjoyable because there will be so many different viewpoints. Those who view the video will want to share it with others who will also enjoy the video. Define your ideal consumer, but keep in mind those who are a contributing factor to the video traffic.

With that being said, correlate your content material with your ideal consumers in mind. It will help your chances of attaining the people that you want with the content and message that you want to convey. Offer your audience members a good reason to want to watch your video from the best video production. Create material that is worthwhile and informational, but add humor and entertaining factors to the content. Not a single person will get through a whole video if it is boring and standard.

Make sure that your intended message is clear and to the point. The consumers need to pick up on the message immediately, before the video is even over. You need to give the people what they want. The video should be within a reasonable time frame, three to five minutes. It should not be any longer than that. The video should be clear, concise, fluid, and incorporate your business ideals. Use standard language throughout the whole video to ensure that every viewer will understand and comprehend the material. Embed the video on the homepage and share it with your chosen social networking sites. Once your video is completed and sent to you, promote the video on every platform and in every way possible.

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Five Simple Reasons To Incorporate Video Into Your Marketing Strategies

A ComScore report showed that 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per viewer (over 13% more hours per viewer than in November). The total U.S. Internet audience watched 43.5 billion videos.

Exploring the stats a little deeper reveals the power of visual effects on today's consumer whether it's apparent with the staggering 51.2 million predicted users expected to look at any of their favorite videos on their smart-phones through the 4 Billion+ YouTube's online videos, to being visibly apparent in the abundant sources of online movie and television sites like Blip.TV and Vimeo, or through visual devices utilized today like Apple TV.

It's obvious that there are bountiful benefits for incorporating video into your marketing strategy. So, regardless the individual need, there is power in video. No matter how you slice the stats, the numbers all boldly display the value of "Opening the possibilities of video marketing." But if you're still not moved by the numbers, below are five simple reasons to incorporate video into your marketing strategies.

1. Online video distribution can increase brand reach and thereby greatly impacts brand awareness. Most importantly, using video can be appealing to a very diverse audience segment and wide range of users. Keep your message simple, yet interesting. Your content should be engaging enough to appeal to a broad band of users, including everyone from young kids to the eldest viewer. Also, incorporate diversity in your marketing and brand tones and campaigns to best connect your target audience. Using video allows a business to hit a very expansive group of new users with quicker access thereby expanding the brand's user base.

2. Incorporating video can help deliver stronger product knowledge and can effectively introduce new brand content, provide unknown facts, or extend the company or organization's recognition amongst consumers. It's been proven that most learners benefit greatly from visual learning aids.

3. Video can be a huge customer acquisition and growth channel for creating new sales and revenues. All it takes is one video distribution of highly engaging content that depicts what your company specializes in to go viral on the search engine & social sites. Although this shouldn't be your sole mission, don't be afraid to have fun... or create a diversified video marketing campaign. Have fun with it because fun sells. You also want to keep in mind that video can not only increase your audience base but it can convert a viewer into an actual customer to eventually becoming a high - valued loyal consumer. A great video can also be useful in boosting employee interest and moral or even garnering outside sponsorships and partnerships.

4. Content diversification and platform integration seamlessly go hand-in-hand with video marketing. Take the time to allocate a monetary budget to obtain a professional video service or work with a creative agency will yield optimal returns by ensuring not only is the video content top quality but there is also brand cohesiveness within your messages. However, if you're committed to producing this video on your own, remember to keep the content highly engaging and remember, when you're considering mobile; the diversity of devices and applications ranging from phones, smart-phones, tablets, iPods, iPads, and Amazon Kindles... as well as the many social video bookmarking platforms i.e. Myspace, MyVidster and Kaltura.

5. Video marketing can simultaneously impact your online, organic & SEO rankings. Creating an appealing video will directly strengthen the number of viewers and thereby increase your rankings and traffic analytics; therefore impacting your online SEO rankings and pushing your visibility higher on the major and minor search engines. Also, note that most of the major search engines rank video with higher algorithms; another push with boosting your online presence when users are looking and searching for keywords or business categories related to your company.

When utilizing video marketing, the returns are endless. The road is an open pathway to many vital business opportunities. Keep in mind however, that first a strategy and marketing plan must be developed to better offer the guidance and steps of execution needed to yield the highest ROI's. Regardless of whether a new business owner looking to launch your new venture or an esteemed brand looking to promote a new product, incorporating video will provide the reach to open up the dialogue and impart the knowledge that is pivotal for growing customer relations and extending the brand's base to increasing overall cash-flows.

If your business is looking to expand or introduce your brand into the areas of video marketing, Purview | Creative Strategy & Design can assist you with all of your video marketing initiatives and needs from developing the individual strategies to implementing the executions and installing the necessary services.

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How Movie Trailers Equal Ultimate Marketing Success Fast!

By far, one of the most popular types of video on YouTube is the movie trailer. In a very short amount of time, a cleverly produced trailer can make a viewer want more of what it is previewing, which as you know, is a huge component of advertising. So how does it work?

Remember the last time you saw a really great trailer. Was it for a movie that was being released? Keep picturing the trailer in your mind and you'll remember that it made you not only want to see the movie- it was something you had to see.

Any movie trailer that can make the audience say, "I have to see that new movie" is a successful promotion. It's the same philosophy with advertising- you want potential customers or website visitors to be so moved that they simply cannot wait to experience more, and trailers have the power to do that.

We have to look at how movie trailers work from the inside out and apply that to business promotion. First, the trailer will show scenes (glimpses) of what the audience can expect when viewing the whole film. Each scene is carefully selected to present the best possible representation of a movie.

In addition to having the right clips, the tone of a trailer is also important. Action movies tend to have a fast paced roller coaster ride of exciting scenes. Comedies show the funniest parts, jokes, etc. Dramas usually rely on strong emotional dialogue, mystery, and/or unanswered questions.

Occasionally, a movie will attempt to capture all of these elements and it can be quite a task to accurately convey them within the confines of a 1 to 3 minute trailer. Studios with those movies walk a fine line between several genres, but when it is done right, it can be extremely successful because it appeals to a wider audience range. Unlike the movie trailer that hopes to accomplish it all, most promotional campaigns have a very direct message that everything else is built around.

No other type of advertising media today has the impact of a high quality trailer, and audiences respond to it with interest and anticipation- the keys to effective marketing promotions as well. Personality is another major element in a promotional video as each trailer will only be successful if it connects with people. and it is essential for you to know about your individual audience.

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How to Get a Video Testimonial

You already know that customer testimonials and "social proof" can be very powerful, and can go a long way in convincing your prospects to work with you. Written testimonials are great, but video testimonials are even more compelling. Seeing an "actual client" providing honest feedback on camera is far more engaging than a text-only testimonial.

Only problem is, your clients may not be familiar with how to create a video testimonial for you. Well, here are some simple instructions that you can give to your customers so they can record a quick video testimonial for you:

The easiest way to have your client record their video is with a computer and webcam. Keep it simple. They can even use their smart phone if it has video capabilities, or any kind of pocket cam like a Flip camera or a Kodak Playsport. Be sure to suggest that they talk directly into the camera and to speak clearly and loud enough to be heard. (If they're using a webcam or smart phone, the microphone is in the camera - so they don't want to stand too far away from the camera).

Ask your client to fire up their webcam and record a brief, 1 - 2 minute video describing their experience of working with you. You can give them the script outline below. Tell them not to worry too much about quality - this doesn't need to be perfect, just authentic.

The quickest and most direct approach for a video testimonial is typically a "before/after" format. Your client can follow a simple process as follows:

TESTIMONIAL OUTLINE

1. Introduce yourself - Tell who you are and what you do

2. Explain your situation "before." What was your challenge? What were you struggling with? What did you need? What kind of problem were you looking to solve?

3. After you worked with the coach or company, what were your results? Please be as specific as possible here. Give examples. What problem or challenge were you able to overcome with their help? Describe your experience and your outcomes.

4. Wrap up with a brief summary of your overall experience and recommendation.

5. You may one to close with one key, positive point or take-away from the experience.

That's it! Then have your client send the video file to you, and you've got your testimonial! You can also ask your client to post the testimonial to YouTube for additional exposure and visibility. Be sure that you add your new video testimonial to your own website or blog, and that it doesn't end up sitting on your hard drive. Repeat the process as necessary!

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Can Someone Really Blog With Video Marketing For Cash?

One of the greatest advantages of video marketing is the search engines love to rate videos heavier than any other content. Yes, the search engines even rate videos more than text. As a video internet marketer, you have to improve your rankings by providing the search engines with lots of fresh new videos.

A majority of your website traffic will be driven by the search engines, so don't forget to produce videos that they can understand. You can do this by including your keywords where ever you can. Starting with your title, you should have your main keyword in the title since the major search engines recognize the title and use it when they're ranking. You also have to add your keyword to your video's transcript text because this is also a place that the search engine spiders like to crawl. The easier you make it for these spiders to understand what your video is about, the better chance you have of getting ranked. Although there are numerous ways to get better website rankings, you have to treat videos a little different because you should pay attention to the text that is close to your video because the spiders aren't able to read what is actually inside your videos.

There is no doubt that we are struggling through a troubled economy right now, but nobody seems to know how long this downturn is going to last. Unfortunately, this makes a lot of people so nervous that they don't know what to do. While some of you may have heard of this "making money online" thing, you aren't really sure what it all means. First, let me put you at ease and let you know that it is completely possible to make money, and not everything is a scam. For example, a lot of successful people like to blog for money. Let's start with some of the basics. A blog is really nothing more than an online journal, and is a short for web log. The best part is that you can start blogging for no cost. Even better is that there are some online blog services that make it really easy to get up and running, regardless of how computer savvy you may or may not be. It typically takes anywhere from a few minutes to an hour or two to get your blog started.

If somebody really likes viewing your video, the chances are that they'll instantly share it with their friends, who subsequently, will share it with their friends too. If the video genuinely captures people's imagination the process becomes self-perpetuating and creates an actual buzz on-line, quickly becoming part of numerous on-line discussions.

Today, however, video marketing through e-mail still happens, but it has been dwarfed by the sharing of videos throughout social networking sites like Twitter or Facebook, and also the numerous video-sharing websites which have sprung up since the inception of YouTube. The basic premise of viral marketing has in fact been around for significantly longer than inbox-to-inbox sharing: word-of-mouth. All that is changed will be the conversations are now happening on-line and across a significantly bigger geographical region.

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10 Reasons to Include a Video on Your Website

In today's web based business world, companies have become increasingly competitive in pushing for the most interactive and stimulating web experience they can achieve. Today's business owners are acutely aware that in order to set themselves apart from the competition they need a website that can capture the visitor's attention and educate them on the company's history, products and services. Web videos are one highly effective and inexpensive means of enhancing your website and ensuring that visitors stay on your site longer. By keeping visitors on your site longer, you will be improving your site's search engine ranking, thus drawing in more customers and producing more sales. In case you're still wondering what exactly web videos can do for you company, here are a list of the top ten reasons why you should add a video to your company's website.

1. Capture a Visitor's Short Attention Span

Studies show that a website has all of ten seconds to capture a visitor's attention before losing the viewer forever. A video which appears on the front page of your site can capture a visitor's attention right away and keep them on your site for a longer period of time.

2. Convey Information Quickly and Effectively

Like a television commercial, a properly executed web video is brief and concise, and can convey information in a quick and effective manner. In an increasingly web based world where more and more people are using the Internet for their entertainment, it is far easier and more profitable to make use of web videos than television commercials.

3. Help Visitors Navigate Your Website

Where some websites are complicated and can be a challenge to navigate, some visitors may become exasperated and leave the site out of frustration. This can be easily avoided by using a web video to help direct visitors to any information they may need.

4. Educate Visitors About Your Company

Using web videos gives you the opportunity to reach out in a more personal manner to potential customers and let them know who you are and what you are all about. Whether your company is trendy, stylish, and edgy, or straight-laced and strictly professional, you can convey these characteristics through your videos to let the viewer get to know you.

5. Achieve Viral Status

Word of mouth is one of the most highly effective means of promotion. By creating an exceedingly witty and entertaining video you will have created the potential for that video to go viral, being passed from person to person, and snowballing into more hits and potential customers than you could ever hope to reach through traditional marketing strategies.

6. Make Use of SEO

Just like traditional text content, through the use of video SEO, web videos can also be enhanced to allow search engines to locate your more easily. Making use of video SEO will allow your website to be ranked higher in search engine results, increasing your web exposure and drawing in new customers.

7. Keep Them Coming Back For More

A humorous and entertaining video alone can keep the viewer coming back to your website again and again, drawing them in and increasing your chance of sales.

8. Give Your Site a Professional Appearance

By making use of web videos you will be lending both a professional tone and appearance to your website which will impress upon viewers that you are a high quality organization. A professional appearance can greatly sway a potential customer to use your business over others.

9. Promote New Offers

Properly placed, web videos can be an excellent means of spreading information about new products and services, deals and promotions that your company has to offer.

10. Videos Can Make Your Site Interactive and Engaging

Perhaps the most important aspect a web video has to offer is that it gives an interactive component to your website. Most websites based solely on text content are so static and un-engaging that they simply cannot hold the viewer's attention. Using web videos can make your website more interactive and dynamic, raising the number of regular viewers and increasing sales.

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You Need To Hire A Website Video Spokesperson

Whether you are a business owner or an upstart blogger, you'll want to get the most attention possible from your produces, services, and content. Moving forward with advertising today can get costly, which is why it's important to make a big impact if with whatever you set yourself to market. For instance, if you're going to get a professional video done, you absolutely have to make sure that it's the highest quality possible. In order to get the most exposure, you have to stand out against all competitors, and that in itself is difficult. While it might not be an easy thing, it's not impossible, especially with so many options available today. One way to stand ahead of others in just about any industry is to hire a website video spokesperson to create more sales and attention. Before you jump into hiring anyone, consider the following quick tips for marketing with video and a spokesperson on your side.

It Puts A Face To The Service - All services and products are nameless and faceless for the most part. Even if you're working on affiliate marketing, you're not going door to door asking for people to pay attention. By involving a professional person to be a part of your video promotions, you will be able to put a face to what is otherwise faceless. This creates a bond between your new potential clients, and existing customers. It helps create a certain expertise that is otherwise lost online.

It Has Great Viral Potential - When you put up videos on your site for promotional consideration, and do not have someone helping you out, your chances of going viral are limited and in most cases, non existent. Think about all the viral videos that have hit the web in the past, they have one great thing in common; it involves a living person, not just a voiceover or animation. Do not neglect to look for spokespeople to get your message moving with a real person in front of a camera. You might not know it until you have a video in front of your eyes, but your next video could set up a campaign that has serious legs, creating more attention for your projects than you could get with traditional methods.

It Exhibits Experience - Believe it or not, but by having a good video promotion in place, you can already move ahead of your competition. Adding a spokesman will only add on to that relevance and create experience. Experience might be hard to attain, but you can portray that you're a heavy hitter in any industry by simply having someone representing your brand in full motion.

The above should get you thinking about moving forward with getting a professional video made with a spokesperson. You don't need to spend a lot of money to hire someone to help, so don't panic if you're thinking marketing is going to cost you an arm and a leg. With a low investment, you can get major attention that lasts for a longer time than CPA, CPM, or CPC advertisements.

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My Journey Into Online Video for Business - Taking the Message From the Sidewalk to the Boardroom

A year ago a friend walked me through an eye-catching video software program already integrated with social media. Wow! Talk about candy for even non-techies (like me). Crisp, HD video that could encompass my branding, be delivered to my clients in a variety of mediums, and all without any distractions or annoying ads. I was impressed and more impressed with the price. A few hundred bucks and $49 a month and these tools were mine. But, the lingering question still was, "What will my customers think?" Is a video message going to be received, embraced and most importantly acted on? Will I be able to incorporate video for profitable results? The only way to find out was to get started.

I began with some simple tasks. I had a few phone calls to return on my first day with the studio and instead of picking up the cell phone, I turned on the webcam. I positioned a light to brighten my face, put some powder on my nose and tidied up my desk. Twenty minutes later I had recorded and sent 5 individual video email messages. Each one personalized to the client and each one with links to the resources specific to their requests. Not more than 10 minutes later the phone rang. It was one of my receivers of the video email, who after the initial "How did you do that?," question, spoke the words, "I want to work with you, lets set up a program." By the end of the day, of the 5 video messages I had sent out, I had 2 confirmed new clients. Was I on to something good?

In addition to using video email as a common communications platform, I began to look at other aspects of my workload and transition tasks to video where I could. Over time this has meant a significant change in my normal protocol. Here are some of the most significant projects I have incorporated into video:

1. Top 10. Let Video do the Boring Work My first project was to write down the 10 most common questions I am asked about my business. I took an afternoon and shot videos of the answers. When the videos were uploaded into my channel, I had the entire set embedded (without advertising) directly on my website. From that day on I started to point clients to them instead of lengthy face or phone time.

2. Training Library I started to record my most popular trainings including power point and movies clips. Today I have a library of trainings that can be accessed by any client, any time. Clients have responded favorably when they are told they can review the training at their convenience because that feature makes their lives easier as well.

3. Be Face to Face, without being Face to Face Lately, when I am not feeling like I am 'connecting" with a client, I will pull them up in a live HD quality, video conference. I have even added a dozen people at one time to video conferences and it results in a full on boardroom discussion. Being able to see and hear everyone in HD video has been a benefit to me and my clients. There is something about seeing your group that moves things forward faster.

4. Save on Travel When a family sporting event interfered with a business trip, I again went to video. I was able to deliver a training; complete with my desktop being projected onto a conference room wall, at an office over 500 miles away, while I remained in my home office. I ended the event with live streaming, taking questions in real time and showcasing this directly on my website.

Everyday video is finding its way into my business, social and home life; to the benefit of all parties involved. Video has given me the tool to bring my complete message to my audience and simplify my life.

Is the boardroom ready for video? I have found overwhelmingly YES! Video fills the rapport void, the void that technology itself created. People want to interact and do business with people, particularly people they like. Body language, gestures, eye contact and smile aid in building trust and rapport with your client. This can greatly work to your favor when dealing in our online world.

The marketplace is ready, willing and very eager to embrace video in the boardroom, jump on with this technology and experience the benefits yourself.

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10 Reasons to Use Video As Your Marketing Tool

Over the past few years the use of video for marketing has grown incredibly quickly, rapidly replacing text as the primary medium of choice.

In this article I present 10 reasons why video marketing is so popular and why you need to be considering using it if you are not already.

1. Quickly Get Attention

Videos grab attention and keep it in a way text content cannot. If you think about how we generally interact with people on a day to day basis. It is through speaking to and observing other people and situations so it should be no surprise that we will engage more with video that replicates this exchange. They say that a picture is worth a thousand words, well according to Dr. James McQuivey of Forrester Research (Forrester, January 2009), a minute of video is worth 1.8 million words!

2. Increased Conversions

This is one of the greatest benefits. Studies have shown that sales pages that include video are twice as likely to seal the deal and lead to a sale. This means websites that include video clips usually have higher conversation rates than websites without video.

3. Every Word is Heard

Research has indicated that a large percentage of people who go to a text based web site will not read an article right through to the end. Many will just skim through looking for the information they require. If the presentation is not to their liking then they will quickly leave. With video it is much more difficult to skim and as a result it has been estimated that about 50% of people will watch a video through to the end.

4. Increased Website Traffic

Your videos can include a call-to-action which leads viewers to your website. Load your videos on a site like YouTube and you will see an increase in traffic coming to your site, which will hopefully lead to increased conversions.

5. Know, Like, Trust

You are no longer a faceless person behind a computer, you become a person that they get to know and look forward to doing business with. The more videos you create, the more others become familiar with your face and personality. They start to feel as if they know you and people naturally trust those they know more than they trust strangers. Therefore, consistent video marketing can help you establish a sense of trust in the minds of potential clients.

6. Fast SEO Rankings

Upload your video to YouTube and it is likely to get ranked for your chosen keywords within days, if not hours.

7. Going Viral

If people find your videos resourceful and valuable enough they will share it with their friends. With the availability of fast internet connections and numerous ways to access information, very quickly your video may be accessed by millions of people around the world.

8. Tap Into Social Media

People are more likely to share a video than some text. Given that social media in the form of Facebook, Twitter, Linked-In and Google+ to name just a few have become an integral part of our everyday lives it should be no surprise that videos posted on these forums can quickly become viral.

9. Low Entry Cost

Video used to be for those people with lots of money to spend with expensive video cameras, microphones and video software. This is not the case today. With nearly all laptop computers and smart phones you have the technology built in and within minutes you can record and upload a video to your blog, YouTube or a host of other video sites.

10. Getting Your Message Across

Some people will find it difficult to turn their thoughts and ideas into text. Indeed, other people will struggle to interpret those words into a meaningful message. Therefore the possibilities for misinterpretation of the message you are trying to deliver are very high. Our natural form of communication is to speak so it is much easier to communicate your message via a video. Not only can you communicate naturally in words but you can also enhance your message with your posture and body language, as you would in simple conversation with another person.

Is Video for You?

The advantages of video I think you will agree are difficult to argue with. However, you may be concerned that its not for you, you won't come across well on camera or people don't want to view your videos. These are natural concerns and we all have them. However, you cannot ignore this medium and, after you've done a few videos, it really does get easier. I've only recently started doing videos and the first attempts were a bit difficult, after a while though it becomes much easier and the challenge becomes one of not speaking too much! So, have a go and don't miss out.

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Application of Web Videos

Video promotion acts as a business plan utilized by various companies to advertise goods and solutions through the use of an internet video. These videos inform potential customers about the materials and services of the business. Web videos showcase their accomplishments and business practices that give the viewer a chance to see what the company has to offer. The videos have been proven to be extremely beneficial to not only the business, but the client as well.

The use of an internet video gives the audience that visual aspect that they all want. Text has died and video has taken over. It leaves a much stronger impression on the audience than text does. The content of the video is richer and visually pleasing which creates a longer lasting impression. It includes the benefits of the archetypal television advertisement as well as interactivity. The companies want to generate traffic to their sites producing more awareness and creating a bigger knowledge base. Not only do videos generate traffic to the home site, but they are also cheaper in comparison to television and television advertisement. Internet videos are not as costly and can reach broader audiences at once. It can also be watched numerous times unlike a television advertisement.

The advantages of video promotion are vast and are becoming more aware by each distribution. It is commonly known that most individuals prefer watching a clip instead of reading the text. Text not only loses the viewers interest, but also does not have the recall rate as an online video does. A short video will grab the viewer's attention making the content better and easier to understand. The message will be conveyed in a unique way and in a short time frame. The shorter the video the better. A video longer than a few minutes will lose its luster and even worse will lose its viewer. Keeping the video short and chalk full of good information is the best way to promote a business.

Online videos also appear within the first few links in search results. Therefore, the more videos that are available on a site the greater chance your site will surface in a related search. Once it surfaces in a search, it will generate a broader audience. Having a better audience will help establish the brand name and will also help promote your business. This aspect is very beneficial for small businesses or corporations. Internet videos provide prospective leads with visual appeal and an outlet of information.

Web videos do in fact trigger emotional responses in regards to the material that is being presented. With the use of humor and quickness, it can generate positive responses that will from then on be associated with that product and/or business. Especially with the use of testimonials, emotions will be running high which will add a personal touch to the company. Any way to humanize the company will establish credibility and relationships with clients and potential clients. An increase in customer service will also generate from use of humor because a public opinion and response to the material will surface. The addition of such facets will eliminate confusion of any matter that is being presented and will instill a better of understanding of the message. Keeping the viewers afloat and interested is of great importance in relaying information and establishing relationships.

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Why Use Video Promotion?

Promotion through web videos is the up and coming trend. If a single picture is worth 1000 words then a video is priceless.Today, YouTube is the single largest video sharing site on the internet. This stems from individuals' desire to quickly locate videos without spending hours skimming through countless websites. Nowadays, the simplest means of attracting a viewer's attention is through the use of web videos. When added to your website these will help draw in visitors and keep them on your site longer, reducing the bounce rate, increasing your search ranking, and ultimately drawing in more visitors.

With the exception to YouTube, too few companies apply web videos effectually as a marketing technique. Web videos have the dual benefit of both high popularity and accessibility through various platforms (computers, smart phones, and tablets). Any public relations specialist who is unable to recognize and embrace video as a highly beneficial technique is needlessly restricting their marketing capabilities.

One of the latest studies from Forrester Research discovered that including an online video on your site increases the probability of converting a visitor into a client by six fold.This research also revealed that a sparse 20% of visitors will read the text content on a website, whereas 80% will view the same articles when paired with video.

If a company's site includes video it has increased its likelihood of being rated on Google's top page by 50%. Web videos are a requirement for any company with a major internet existence. It is calculated that by 2012 if a site does not have video, it will not make Google's front page. Videos are a highly influential method when it comes to snaring a visitor, enhancing their experience by making it far more memorable and effective when compared to text content and still images. In another study, it was also discovered that retail website browsers who watch a web video tend to linger on the site two minutes longer and are roughly 65% more likely to buy.

Video production is one of the most highly successful methods of marketing,particularly when used in conjuncture with a number of social networking platforms.Web videos operate most efficiently when they are the adhesive that bind strategies together.For instance, when a video can be published on YouTube, posted on FB, and shared through Twitter, the level of dispersal is optimal for maximum web exposure.

While web video production can be incredibly effectual, the content is important. For instance, a video that is neither useful nor interesting cannot possibly meet with success. In order to be effective videos need to stop wasting time and cut to the chase. There are high expectations for videos these days and those that are the most successful tend to be brief and concise.

If you want to be successful get a professional and experienced video production company to assist you in creating a script, provide the necessary equipment, and help you plan your concepts so as to be as aesthetically engaging as possible to potential visitors.

Another ideal use for videos is in email advertising. Studies show that email advertisements that contain only text are viewed only 20% of time. In comparison, emails containing a video will be viewed 75% of the time, and 85% of those will be viewed in their entirety. Individuals recall photos and visuals even after they have seen the information. The ability to utilize web videos is at your fingertips, so why not you utilize them. The sooner you begin using videos the sooner you will begin to increase your client base.

Why Web Videos Are More Effective   Business Blogging and Lead Generation   How To Do Videos - For Local Business Owners   8 Ways To Socialize Your Video Marketing Strategy   

How to Make an Effective 'How To' Tutorial Video That People Will Want to Watch

The internet is a fantastic way of finding out how to do things and can help make life so much easier. How many times have you wondered how to do something and then after one quick Google search suddenly you become an expert? I have a friend who retiled and fitted an entire bathroom purely on the instructions found on the internet and 'how to' videos. Think of the money he saved!

Now I'm not suggesting for a minute that we should all rush off and buy new tiles for the bathrooms that we are about to dismantle. What I am saying is that a good 'how to' video can help its viewers achieve almost anything.

So how do you make your video stand out and be the only people return to time and time again? Well follow these easy five steps to success!

Step one: Make sure it looks the part

We aren't talking Hollywood blockbuster standard here, but at the same time a two minute video that looks like the 'Blair Witch Project' and sounds like it was recorded in the middle of hurricane season is never good. Adjust the volume where you can, and make sure if there is dialogue, that it is clear and understandable.

Step two: Don't forget, the world is watching

Anyone from anywhere could be watching your tutorial video, make sure it's as easy to understand as possible, slang and buzzwords differ from country to country, so try not to confuse people with too much 'dope leet speak'.

Step three: Know your audience

Who are you creating the video for? Is it for beginners? If so, there is no point in using technical terms that your audience won't understand. Likewise, explaining what a brick is used for and then going on to explain how to build a house probably isn't a good idea if your video is aimed at more experienced people.

Step four: Keep to the point

We all love a good epic, Lord of the Rings, Lawrence of the Arabia, they are both great films in their own right but what do they have in common? They last for a long time. Now there is no right and wrong in how long your videos should last, but the simple rule is, they should only last as long as they need too. A 'how to' video is exactly that, a video tutorial of how to do something. It doesn't need long intros or stories about what had you for breakfast (unless your video is about what you had for breakfast). All it needs is the tutorial itself. Sure make it fun, have cool (not annoying) music, tell some jokes, but keep it to the point!

Step five: Make an impression

Usually a viewer will decide within the first five or ten seconds whether the video is right for them. Just because the video is about a topic they are interested in doesn't mean they won't turn it off and find a video made by someone else. So make an impression and give it some personality. The beauty of watching a 'how to' video over reading a website or a book is that it's about personality. Make it fun and interesting and people will watch you. They might even come back to watch other videos you might create now that your hooked!

Why Web Videos Are More Effective   Business Blogging and Lead Generation   How To Do Videos - For Local Business Owners   8 Ways To Socialize Your Video Marketing Strategy   

How To Make Your YouTube Videos Get More Views

If you want to get more views to your YouTube videos, you have to put in a bit of work. Contrary to popular belief, some people think that they can use upload a video and then by 8am the next morning they will have 1,000 views to their video. Now this is possible... even outside of the entertainment niche... but you shouldn't put your hopes into this.

In today's lesson, I want to share with you a few strategies that you can do to get more views to your YouTube video. The more views you get, the more subscribers you will get, the more website traffic you will get, and the more sales you will make. Does this excite you? Especially since YouTube is a free website to get promotion to your videos? Hopefully it does. Here's the first tip for getting more views to your videos:

1) Promote it off of YouTube.

This is really easy to do. What you will want to do is promote it in your email newsletter, your website, your blog, on forums, in your podcasts, and just about anywhere that an effective internet marketing strategy exists. If you don't know how to market your videos off of YouTube, then you need some help.

Now you can also spend money on advertising to get a lot of views to your site. YouTube even allows you to advertise your video at the very top of the video list so that you can get lots of exposure to it. And for some people this works incredibly well for them.

Depending on the niche and the title of the video... some people are able to generate millions of views just by using this advertising venue alone. Consider it in your business. Here's another way to get more views to your YouTube video.

2) Post video responses

This is an excellent way to get people to visit your videos. But you will want to post a video response to another video in your niche that is relevant to what you're selling. And it's absolutely free to do this. Make sure your video response is enticing, and that the thumbnail image of it looks appeal. This is a good technique for getting more views. Here's another tip:

3) Use a camcorder instead of a "screencast" software

Generally videos with you talking on it is something that gets more views than videos where there is on-screen activity. People want someone that they can relate to and who they can build a connection with, and this is the reason why this technique works so well. But if you're camera shy, you don't need to worry.

You could always do an on-screen "how to" video, and still get a lot of views. It all depends on the audience/niche you're making the video for. Select the right niche, and you will get a lot of views simply and easily.

These 3 tips for getting more views for your YouTube videos are things that you will want to do immediately in your business. Take them to heart, and be sure to implement them now.

Good luck with using YouTube as a part of your internet marketing strategy.

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How Can You Make Money With YouTube?

How to drive traffic to your website with YouTube:

YouTube is insanely popular. It gets billions of video views each day. With all that traffic, you can put YouTube to use for you.

Let's look at one way to make money with YouTube:

Drive Traffic to Your Site

YouTube is a GREAT way to drive traffic to your website. Videos are quick and easy to make. And, with proper keyword research you could get your video in front of a lot of people. Let's look at the steps involved so that you can get started:

1) Pick your niche 2) Research keywords for the title 3) Create and upload quality, informative videos

We'll first look at picking your niche. Now, if you have a website you've presumably already picked your niche. Make sure that your YouTube videos are closely related to the content on your website. If you have a website about cooking French cuisine, don't make a YouTube video about video games. Make a YouTube videos about French gourmet cooking.

Once you have a niche, you'll need to research keywords. You'll use the good keywords you find in your video's title and description. To begin, go to the Google AdWords website. There, you'll find the Keyword Tool. The keyword tool is a great piece of software that will allow you to input a keyword. It will then output how many times that keyword is searched every month as well as suggest several related keywords.

Pick a keyword that has a large amount of searches every month (greater than 1,000) while also having low competition. Why do you look for that? Well, you first want to make sure that there are lots of people looking for what you have to offer. Namely, you want at least 1,000, and the more the better. That means more people will make it to your page and you will get more traffic. You also want to make sure the keyword has low competition. The competition are those websites that are competing with you for a user's attention. High competition means it will be harder for your video to rank high in searches.

Once you have your targeted keyword, be sure to use it in the title and in your comments.

Now, on to the fun stuff. When you create a YouTube video, the most important factor is that it contains quality information that will benefit the user. It doesn't matter what the niche is, your video will NOT be popular if it does not have good content. Keep that in mind throughout the entire process, from planning to production.

In our French cooking example, consider making a good quality video of you making one of your recipes. Speak clearly and with confidence, and be yourself!

In the beginning, you should learn as much as you can, as quickly as you can. Be sure to read industry reports and lots of blogs. Learn from others' mistakes so that you don't have to make so many yourself!

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Website Building - Get Videos To Promote Your Business

If you think website building is all about design, content and product/service description, think again. Of course, each one of these aspects is indeed critical. However, you need to do much more before your website is as popular as you would like it to be as a profitable business channel.

Integrate Videos In Your Website Building Process

A novel idea to use video to promote your business has caught on. The video should be interesting enough for people to see it in full and then recommend it to their friends. Some suggestions about its content:

- A burning question related to your product/ service - for example, let us say you are in the credit repair business; the question could be - 'what are the two things you can do to raise your credit score fast?' Stay on the topic, shoot a small video not longer than 5 minutes and give them food for thought.

- A fun video highlighting humorously some aspect about your business. The humor is to keep it light; however, you would need to make a point at the end of it to really make the video worth sharing. Have your website building team put a 'share' or 'tell a friend' button so the video could be instantly shared.

- A news clip regarding aspects related to your business. This could be a compilation of news in different points in time, highlighting a hot topic.

- A video about a conference/workshop that explains or discusses any matter about your business. This could be a permanent feature embedded at the time of website building as a brainstorming corner.

- Interviews with who-is-who in the field of your business or related matters that focus on important issues related to your field.

Of course, the list could go on and on. You need to think innovatively and ask yourself, 'Would I like to spend 3 to 5 minutes watching this video and enjoy it?' 'Would I like to share it with my friends?' 'Does it have any value addition for me?' Ensure that the website building team understands that the video would be changed periodically.

Put the video on your website; upload it on Facebook; and tag all those you know (clients and business partners) in it. If your video is good and they like it, soon they will share it with their friends and you will have your viral marketing campaign on. Ensure that your website building team makes it easy for people to add your site to their social media network - at the click of one button.

Why Web Videos Are More Effective   Business Blogging and Lead Generation   How To Do Videos - For Local Business Owners   8 Ways To Socialize Your Video Marketing Strategy   What Is Video Marketing? A Valuable Strategy