If you think website building is all about design, content and product/service description, think again. Of course, each one of these aspects is indeed critical. However, you need to do much more before your website is as popular as you would like it to be as a profitable business channel.
Integrate Videos In Your Website Building Process
A novel idea to use video to promote your business has caught on. The video should be interesting enough for people to see it in full and then recommend it to their friends. Some suggestions about its content:
- A burning question related to your product/ service - for example, let us say you are in the credit repair business; the question could be - 'what are the two things you can do to raise your credit score fast?' Stay on the topic, shoot a small video not longer than 5 minutes and give them food for thought.
- A fun video highlighting humorously some aspect about your business. The humor is to keep it light; however, you would need to make a point at the end of it to really make the video worth sharing. Have your website building team put a 'share' or 'tell a friend' button so the video could be instantly shared.
- A news clip regarding aspects related to your business. This could be a compilation of news in different points in time, highlighting a hot topic.
- A video about a conference/workshop that explains or discusses any matter about your business. This could be a permanent feature embedded at the time of website building as a brainstorming corner.
- Interviews with who-is-who in the field of your business or related matters that focus on important issues related to your field.
Of course, the list could go on and on. You need to think innovatively and ask yourself, 'Would I like to spend 3 to 5 minutes watching this video and enjoy it?' 'Would I like to share it with my friends?' 'Does it have any value addition for me?' Ensure that the website building team understands that the video would be changed periodically.
Put the video on your website; upload it on Facebook; and tag all those you know (clients and business partners) in it. If your video is good and they like it, soon they will share it with their friends and you will have your viral marketing campaign on. Ensure that your website building team makes it easy for people to add your site to their social media network - at the click of one button.
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