A ComScore report showed that 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per viewer (over 13% more hours per viewer than in November). The total U.S. Internet audience watched 43.5 billion videos.
Exploring the stats a little deeper reveals the power of visual effects on today's consumer whether it's apparent with the staggering 51.2 million predicted users expected to look at any of their favorite videos on their smart-phones through the 4 Billion+ YouTube's online videos, to being visibly apparent in the abundant sources of online movie and television sites like Blip.TV and Vimeo, or through visual devices utilized today like Apple TV.
It's obvious that there are bountiful benefits for incorporating video into your marketing strategy. So, regardless the individual need, there is power in video. No matter how you slice the stats, the numbers all boldly display the value of "Opening the possibilities of video marketing." But if you're still not moved by the numbers, below are five simple reasons to incorporate video into your marketing strategies.
1. Online video distribution can increase brand reach and thereby greatly impacts brand awareness. Most importantly, using video can be appealing to a very diverse audience segment and wide range of users. Keep your message simple, yet interesting. Your content should be engaging enough to appeal to a broad band of users, including everyone from young kids to the eldest viewer. Also, incorporate diversity in your marketing and brand tones and campaigns to best connect your target audience. Using video allows a business to hit a very expansive group of new users with quicker access thereby expanding the brand's user base.
2. Incorporating video can help deliver stronger product knowledge and can effectively introduce new brand content, provide unknown facts, or extend the company or organization's recognition amongst consumers. It's been proven that most learners benefit greatly from visual learning aids.
3. Video can be a huge customer acquisition and growth channel for creating new sales and revenues. All it takes is one video distribution of highly engaging content that depicts what your company specializes in to go viral on the search engine & social sites. Although this shouldn't be your sole mission, don't be afraid to have fun... or create a diversified video marketing campaign. Have fun with it because fun sells. You also want to keep in mind that video can not only increase your audience base but it can convert a viewer into an actual customer to eventually becoming a high - valued loyal consumer. A great video can also be useful in boosting employee interest and moral or even garnering outside sponsorships and partnerships.
4. Content diversification and platform integration seamlessly go hand-in-hand with video marketing. Take the time to allocate a monetary budget to obtain a professional video service or work with a creative agency will yield optimal returns by ensuring not only is the video content top quality but there is also brand cohesiveness within your messages. However, if you're committed to producing this video on your own, remember to keep the content highly engaging and remember, when you're considering mobile; the diversity of devices and applications ranging from phones, smart-phones, tablets, iPods, iPads, and Amazon Kindles... as well as the many social video bookmarking platforms i.e. Myspace, MyVidster and Kaltura.
5. Video marketing can simultaneously impact your online, organic & SEO rankings. Creating an appealing video will directly strengthen the number of viewers and thereby increase your rankings and traffic analytics; therefore impacting your online SEO rankings and pushing your visibility higher on the major and minor search engines. Also, note that most of the major search engines rank video with higher algorithms; another push with boosting your online presence when users are looking and searching for keywords or business categories related to your company.
When utilizing video marketing, the returns are endless. The road is an open pathway to many vital business opportunities. Keep in mind however, that first a strategy and marketing plan must be developed to better offer the guidance and steps of execution needed to yield the highest ROI's. Regardless of whether a new business owner looking to launch your new venture or an esteemed brand looking to promote a new product, incorporating video will provide the reach to open up the dialogue and impart the knowledge that is pivotal for growing customer relations and extending the brand's base to increasing overall cash-flows.
If your business is looking to expand or introduce your brand into the areas of video marketing, Purview | Creative Strategy & Design can assist you with all of your video marketing initiatives and needs from developing the individual strategies to implementing the executions and installing the necessary services.
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